ga

Agent

GA

Client Reporting

Turn analysis into a client-ready deliverable.

Agent GA reports are for recurring client communication. Save a report setup, choose the Google Analytics connection and property it should use, generate narrative report copy, and export a branded PDF.

This is the client-facing workflow. It is separate from Performance Intelligence, which is built for detecting and investigating changes first.

Truth-aligned scope

Google Analytics focused. Scheduled report generation and PDF export, not anomaly detection, real-time alerting, or public share links.

What reports are for

  • Standardize recurring client communication.

  • Apply your own tone, structure, and reporting prompt.

  • Export a branded PDF your team can send to clients.

  • Keep scheduled reporting separate from anomaly investigation.

How the workflow works

  • Create a saved report definition with a name, prompt, schedule, and GA source.

  • Run it on demand or let it run daily or weekly.

  • Download the generated PDF and use it in your client reporting workflow.

Reports

Included in Reports

Saved report definitions

Store a report name, custom prompt, schedule, GA connection, and optional property selection.

Daily and weekly schedules

Run reports daily, weekly on Monday morning, or weekly on Sunday morning.

Branded PDF export

Set a logo and color palette, then download generated report PDFs from the reports workspace.

Anomaly-aware starting point

Start a report definition from an anomaly finding so the investigation context carries into the report setup.

Data + Output

What the report engine actually uses

GA summary + channel data

Reports use sessions, total users, conversions, revenue, and a channel breakdown from Google Analytics.

Prompt-driven narrative generation

The model writes the report using your saved instructions and the provided GA data for that reporting period.

Prompt templates to get started

Choose from saved templates when creating a report definition, then edit the prompt to fit the client.

Generated report history

See past runs in the reports workspace and download the PDFs for each reporting period.

Positioning

Reports are for communication, not detection

Use Reports when you need to

  • Deliver a recurring client-facing PDF.
  • Keep reporting format and tone consistent across accounts.
  • Store report setups by client, schedule, and GA property.
  • Package analysis into a branded deliverable.

Do not expect Reports to

  • Detect anomalies automatically.
  • Explain landing page or source / medium shifts on their own.