Case Study Metric
79% less time spent on weekly anomaly review.
Measured after consolidating weekly detection and first-pass investigation for a paid media team managing recurring client reporting.
Performance Intelligence for Agencies
Catch the shift before the client asks about it.
Agent GA monitors weekly Google Analytics performance, flags meaningful changes, and generates a plain-English brief so your team knows what changed, where to investigate first, and how to explain it internally before the client call.
Truth-aligned scope
Monitors Google Analytics week-over-week. Detects shifts in sessions, users, conversions, and revenue by channel, landing page, and source/medium.
What Performance Intelligence does for agency teams
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Compares the latest full week against the previous full week (Sun-Sat or Mon-Sun).
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Checks sessions, users, conversions, and revenue for notable movement.
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Breaks changes down by channel, landing page, and source / medium.
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Generates a structured brief with a headline, key anomalies, and next steps.
How the workflow works
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Save a monitor for a Google Analytics connection and property.
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Read the weekly brief to see what changed, where it changed, and what looks worth investigating first before the client asks.
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Open chat with the linked anomaly context attached and dig deeper without restating the problem.
Agency Feedback
“The brief gives our account managers a starting point before they ever open GA. That changed the speed of our Monday reviews.”
Ops lead, paid media agency
Redacted Proof
View a real weekly brief with client details removed.
The example below reflects a delivered weekly monitor output. Names, property details, and identifying context are intentionally redacted.
Jump to Redacted BriefPerformance Intelligence
Included in Performance Intelligence
Weekly anomaly briefs
Each run stores a dated brief with a headline, anomaly list, top metrics, and stable trends.
Monitor definitions
Save monitor name, focus area, schedule, GA connection, and property selection.
Investigate
Continue the investigation
Chat with anomaly context
When a brief surfaces something worth digging into, open Chat with the finding already attached. The conversation starts where the brief left off.
Ask follow-up questions
Drill into specific channels, landing pages, or source/medium pairs without restating the problem. The context carries forward automatically.
Need to package findings into a client deliverable? See Reports
Redacted Client Brief
Redacted Weekly Performance Intelligence Brief
This is a redacted example of a weekly anomaly brief Agent GA generates from Google Analytics data. It shows the kind of monitor output an agency team can review before investigating further.
Brief Headline
2 notable changes detected in the last full week.
Revenue decreased 12.0% week-over-week while conversions fell 16.7%. The largest movement came
from Organic Search traffic and the /pricing landing page.
Top Metrics
Sessions
1,140
-13.6% vs previous week
Users
910
-11.7% vs previous week
Conversions
35.0
-16.7% vs previous week
Revenue
$3,520.00
-12.0% vs previous week
Why Performance Changed
Organic Search sessions dropped 16.0% week-over-week, which reduced overall traffic volume and created fewer conversion opportunities.
The /pricing landing page also weakened, down 11.0% from the previous week. That matters because it is one of the highest-intent pages in the funnel.
Paid Search stayed relatively stable, so the decline appears concentrated in organic traffic and high-intent landing page performance rather than a broad traffic collapse.
Flagged Anomalies
Sessions in Organic Search
Channel
Down 16.0%
Sessions on /pricing
Landing page
Down 11.0%
Revenue from google / organic
Source / medium
Down 13.8%
Action Steps
- Review recent SEO, content, or technical changes that could explain the Organic Search drop.
- Audit the
/pricingpage for UX regressions, template issues, or conversion friction. - Check GA annotations, campaign changes, and tracking health before treating the shift as purely demand-related.