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Monitor First

Catch performance shifts before clients ask about them.

Agent GA monitors weekly Google Analytics performance, flags meaningful changes, and generates a plain-English brief so your team knows what changed and where to investigate first.

When a brief surfaces something important, you can open chat with the anomaly context already attached and continue the investigation without rebuilding the setup.

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Truth-aligned scope

Google Analytics focused. Weekly monitoring and investigation, not real-time alerting.

What Performance Intelligence does

  • Compares the latest full week against the previous full week (Sun-Sat or Mon-Sun).

  • Checks sessions, users, conversions, and revenue for notable movement.

  • Breaks changes down by channel, landing page, and source / medium.

  • Generates a structured brief with a headline, key anomalies, and next steps.

How the workflow works

  • Save a monitor for a Google Analytics connection and property.

  • Read the weekly brief to see what changed, where it changed, and what looks worth investigating first.

  • Open chat with the linked anomaly context attached and dig deeper without restating the problem.

Performance Intelligence

Included in Performance Intelligence

Weekly anomaly briefs

Each run stores a dated brief with a headline, anomaly list, top metrics, and stable trends.

Monitor definitions

Save monitor name, focus area, schedule, GA connection, and property selection.

Reports

Need client-facing deliverables?

Reports stay separate

Performance Intelligence helps you detect and explain changes. Reports are a separate workflow for packaging analysis into recurring branded deliverables.

Explore reports when you need them

Use reports when you need client-ready PDFs, recurring report schedules, and branded exports built from GA data.

Learn about Reports

Sample Data

Example Performance Intelligence Brief

This is a curated example of the weekly anomaly brief Agent GA generates from Google Analytics data. It shows the kind of monitor output your team can review before investigating further.

Disclaimer: The numbers and findings below are sample data only. This section demonstrates brief structure, not a real account.

Brief Headline

2 notable changes detected in the last full week.

Revenue decreased 12.0% week-over-week while conversions fell 16.7%. The largest movement came from Organic Search traffic and the /pricing landing page.

Top Metrics

Sessions

1,140

-13.6% vs previous week

Users

910

-11.7% vs previous week

Conversions

35.0

-16.7% vs previous week

Revenue

$3,520.00

-12.0% vs previous week

Why Performance Changed

Organic Search sessions dropped 16.0% week-over-week, which reduced overall traffic volume and created fewer conversion opportunities.

The /pricing landing page also weakened, down 11.0% from the previous week. That matters because it is one of the highest-intent pages in the funnel.

Paid Search stayed relatively stable, so the decline appears concentrated in organic traffic and high-intent landing page performance rather than a broad traffic collapse.

Flagged Anomalies

Sessions in Organic Search

Channel

Down 16.0%

Sessions on /pricing

Landing page

Down 11.0%

Revenue from google / organic

Source / medium

Down 13.8%

Action Steps

  • Review recent SEO, content, or technical changes that could explain the Organic Search drop.
  • Audit the /pricing page for UX regressions, template issues, or conversion friction.
  • Check GA annotations, campaign changes, and tracking health before treating the shift as purely demand-related.